According to most sources, the first shoe to ever cater specifically to skateboarding would be Vans…
“In 1976, skateboarders began wearing Vans shoes and asked to have different colors combined on them. Again, Vans reacted to their customers’ wants and on March 19, 1976, came out with the first Era–in red and blue. This shoe was [...]

Imagine this - skateboarding, snowboarding, etc. companies don’t sell enough of their crap at high price. So, they dump it on Whiskey Militia, they unload it onto you at highly discounted prices. For example, they sell normally $150 spy sunglasses for $20 + shipping. You’ll see dope gear from the likes of [...]