Sole Tech (Maker of Etnies, eS, and other of your favorite shoes) had a sweet media day showing off hot new products and general plans for the ‘08 year.  Skate Shoes eXtreme wasn’t invited, but hey that doesn’t mean we won’t report on it.  Transworld Skateboarding did a good job in their article showing off shiny Youtube videos of all the fun they had.  And I quote,

“Early the next morning our day started in the STI Lab—an impressive research center where everything from impact pressure to shoelace durability is tested on a number of machines, not to mention the mini ramp and eight-stair rail they have set up. The amount of effort in their R&D was impressive to say the least. A lot of pros that ride for other companies hit them up for their G2 insoles! After lunch we got short presentations from the brand managers and head designers of etnies, Emerica, and eS. We got to peep Mikey Taylor’s and Andrew Reynolds’ new shoes while we sipped on some brews—not a bad business meeting. After that, the etnies skatepark was ours to shred padless. We also got treated to a little shopping spree in the company store. Those new Herman 2’s are killing it.”

Who knew that an impact pressure shoelace durability test even existed?  And, not to mention the “Shopping Spree” I mean does Transworld editors honestly need any more shoes?  Well enough with our jealousy - go ahead and read what they had to say about the fun filled day.